The
world is full of internet marketing gurus
Basic Website
Marketing
There are many strategies
that can increase your website traffic and of course, popularity. Some
are extremely dubious but very cheap and will certainly do long term
damage to your online business,you won't know the real cost until long
after you have paid the 'Google expert'!
Such dodgy techniques are called 'Black Hat Internet Marketing Tactics'.
The opposite is called White Hat Internet Marketing. In the old wild
west movies, the goodies always wore white hats.
Remember this, with Google cheaters never prosper! So we keep it
clean and conduct ethical website marketing.
Basic website promotion should start with page optimisation , this is
tweaking website pages including meta tags optimization, proper keyword
optimization ( Keyword Weight & Density) etc . Another term for
this is SEO (search engine optimization) (note I keep shifting from
z to s and vice versa).
Optimising won't really change
your actual website design unless it the page designed so badly that
it is impossible to leave it as it is. Generally the appearance doesn't
change, just the coding and perhaps a slight alteration of text for
marketing and SEO purposes.
The next thing to do is build quality in-bound links. This can
be done in many ways; Banner Links, Blogs, Articles, Social Networking
and so on. It can however be the down fall of many a website if done
wrongly. Beware of 'Link Farms'. Black Hat Internet Marketers are likely
to offer you a link building service that is guaranteed to drive untold
amounts of traffic to your website.
Image Hundreds of thousands or millions and
millions of visitors all flocking to YOUR website. (yeah
right)
You'll even see the vast increase in traffic according to stats and
reports but it won't put money in the bank and much of it will be software
robots and spiders. The links will be irrelevant to your business and
quality search engines will see too many too soon so it will be obvious
that you are manipulating the system.
I build all links by hand, it is slow but powerful and the results are
long lasting.
Call me on 01727 825 999
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