The
world is full of Google experts
The Magic
Powers of Internet Marketing & SEO’s
By Peter Yexley
There is no doubt that many
so-called Google Experts, Website Gurus and SEO’s would like you to
believe that their search engine optimisation skills are such that they
dabble in the dark arts of website marking.
The reality is that, I and
other internet marketing experts have no control over Google, Yahoo,
Bing, Ask or any other Search engine.
Let’s be logical here. If
I could take any keyword and manipulate any search engine to place a
website of my choice at the number one position in any search engine,
I would be writing this article on the beach of my own private island.
I receive calls every day
from clueless telephone canvassers promising me, nay, GUARANTEEING me
that coveted number one position but they don’t know who I am and have
been referred to me by my client. They guarantee everyone that same
number one position too! When I ask them how they can guarantee this,
they tell me they have a special deal with Google.
That’s the time to put the
phone down on them because nobody has any special relationship with
any search engine when it comes to top positions unless of course they
are buying sponsored links such as Adwords, and that is a totally different
ball game and one that I’m not going to get into right now.
The next time you receive
a sales pitch from some SEO company or internet marketing expert, please
remember that no website marketer can control or influence your position
in any search engine. It would be interesting to see where their own
websites are placed in Google.
So why deploy the skills
of a website marketing expert? What can an experienced SEO bring to
the party? – In a word EXPERIENCE.
I’ve been marketing websites
since 1994. As an internet marketer for fifteen years or so I have the
knowledge of what search engines are looking for when they index and
rank websites. Without this knowledge, the only thing that will get
you in the top ten of Google is pure luck.
I hate to pee on anybody’s
parade but here is a list of things that website marketing experts have
no control over, regardless of how good their sales pitch is and how
convincing their facts and figures are.
Nobody can predict the number
of hits you will achieve nor when you will see the rankings that you
wish. Bear with your SEO expert and take guidance because if you are
seeking high search engine rankings with very competitive keywords and
phrases it isn’t going to happen for three months at least, more if
you have a newly launched or redesigned website. Be realistic and consider
lowering your values in keywords until your website is established,
then raise the bar.
Nobody can control how many
people visit your website, even if you buy ‘traffic’. Search engine
optimisation has nothing to do with delivering traffic, this is a bi-product
of successful website marketing and there is a process in order to attract
traffic. It starts with optimising your website so that it is found
quickly and easily. Once found in the search engines or other methods
of marketing and promoting websites, then and only then will people
come.
The old saying “You can only
lead a horse to water but you can’t make it drink” is so true in the
case of website marketing. If your website isn’t geared to selling properly
and professionally then all the website marketing experts in the world
cannot make a website visitor pull out their credit card and buy from
you.
A website marketing expert
may rescue your business if your problems are internet based but don’t
expect to grow your entire business from just hiring an SEO expert or
internet marketer. If you are expecting your business to grow just from
the efforts of your newly appointed internet marketing expert then you
might want to rethink your strategy. Search engine optimisation works
best when many different plates are spinning. Imagine if there was no
internet, how would you market your business? Don’t rely on one guy
that might be a Google expert and don’t put your eggs in one basket
whilst waiting for the search engine optimisation efforts alone to kick
in and grow your business.
Hopefully you now have a
better insight into the world of search engine optimisation and website
marketing. It all really comes down to understanding exactly the type
of relationship that you are looking for with you website marketing
expert. The bottom line is this; be realistic with your website expectations
and diversify your online and search engine marketing efforts ... keep
those plates spinning!
Call me on 01727 825 999
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